Profitable Growth through TikTok Shop and Amazon
MYLA'S MOSS
Myla's Moss had built a loyal following for fresh organic sea moss, but growth was concentrated in channels where the brand was already known. The opportunity sat in the two places where discovery now happens first: TikTok and Amazon.
TikTok Shop
We ran a 90 day programme built around the right creators rather than the most creators. Seeding went to affiliates who matched the ideal customer profile, and the best performers were pulled into a community and trained further by our internal team.
Alongside that we recruited live hosts and trained the client's own team to run sessions, so the channel was not dependent on any single voice. A dedicated team handled customer support throughout, which took the shop to star status in record time.
The channel has generated over £1m in revenue since.
Amazon
We optimised the listings and landing pages using what we had already learned across the other channels, together with 7,000 customer reviews, to align the brand with the searches that actually convert on Amazon.
Six months in, the brand is now selling double the monthly volume of the previous category leader, at more than twice their price point.
Organic search and AI visibility
Fraser Hart
An audit of organic search and AI search visibility for a national jewellery retailer, which became a roadmap their in-house team now owns.
Authentic Storytelling & Partnership
PLANTMADE
A partnership was formed between our company and Plantmade, a natural wellness brand, to help them expand their presence. The hair growth market is tough due to customer skepticism about regrowing hair after hair loss. Recognizing the need for a holistic approach beyond paid ads, Plantmade and our team collaborated. We used data and cultural insights to create a real-time communication strategy that built trust and boosted revenue. This strategy centered around authentic storytelling and involved various teams within Plantmade, including founder, partnership, retention, social, and creative teams.
Reigniting the Unity Cup for a New Generation
The Unity Cup
The Unity Cup was once a powerful cultural moment for African and Caribbean communities in the UK but after a 20-year hiatus, it had little digital presence, no recent footage, and no engaged audience to retarget. The ask? Turn this legacy event into a viral moment and fill the stands in less than 60 days.
Building Brand Beyond Amazon
Soul Cap
SOUL CAP is a sportswear brand dedicated to making swimming inclusive by providing swim caps designed for people of all hair types. They approached us with a goal to build on their existing success on Amazon and drive growth for their direct-to-consumer (DTC) store. A key challenge was the lack of profitability in their Meta ads, and it was crucial to acquire new customers in a cost-effective manner.
Scaling Profitably To 7 Figures
Myla's Moss
Mylas Moss is a leading seller of fresh, organic seamoss and herbs offering natural health solutions to wellness-conscious consumers. We partnered with Mylas Moss to develop a profitable growth strategy through paid marketing, utilising Google Ads and Meta (Facebook and Instagram) to target their core audience and expand their reach.
Growth strategy
Oja
Oja is an e-grocer for African & Caribbean communities. We partnered with Oja to develop a growth strategy powered by direct marketing and authentic partnerships with hard to reach communities. We improved marketing efficiency by 400%, meaning we are getting four times more for every pound spent on paid marketing.
Business transformation
TRIM-IT
In 2021 mobile barbershop start-up TRIM-IT faced two challenges, re-introducing the brand after 8 months lockdown and having switched a B2B model, they needed to re-educate the barber community into becoming partners. We leveraged Digital PR campaign via popular cultural news pages, Brand partnership with Harry’s and celebrity barber Slider Cuts alongside a well refined paid and organic social campaign. We helped get 30 barbers on the road nationwide, 6 months ahead of schedule - taking TRIM-IT to 7 fig+ revenue.
Performance marketing
AVA ESTELL
Ava Estell came to us in July 2021 after delivering £1.2m in 9 month through social media and ads. Following the release of iOS 14 update they started to face some challenges around scaling. Using our in-house “Measure - Learn - Scale” approach, we were able to deliver a further £7 million in revenue in 9 months. 8 figures in 24 months, puts Ava Estell up there with some of the fastest growing DTC brands in the UK.
