BOARDROOM
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Our insights

Read some of our internal thinking as we breakdown all things in the intersection of culture and data informed strategy.

June 18, 2019

Personal Brand

Queening: What Rihanna's wealth means for the culture

“Pay me what you owe me, don’t act like you forgot...B**ch better have my money…” - Rihanna (2015) B**ch better have my Money. I wake up one morning and I look to my left and my wife is not there and I can hear the above lyrics coming from speakers in the hallway....

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January 1, 2019

Consumer Brand

Why I believe side hustles & direct to consumer businesses are the new asset class worth exploring in 2019

One of my favourite activities as the year closes is debating with my friends about the best rap album of the year. This year it was pretty much unanimous within the hiphop community that Nipsey Hussle’s Victory Lap was No1 on the list.

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July 8, 2018

Media Brand

5 Lessons I learned from JayZ lyrics about starting and growing a business

Everything from identifying a problem, finding an audience and acceptance.

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