Organic search and AI visibility
Fraser Hart
Fraser Hart engaged us for an audit of their organic search position, including how the brand surfaces inside the AI search experiences now shaping how people find jewellery retailers.
What we did
Most search and visibility audits are surface level. They lean on industry tools that infer and estimate from the outside, and the output reads the same whichever brand commissioned it.
A real audit starts with access. We worked from their own Search Console data rather than third party guesswork, layered it with our internal tooling alongside deepsector knowledge across our internal team and SEO partners.
In their words
We found the audit extremely valuable. The insights were clear, relevant to our business and our sector, and helped us better understand not only our SEO opportunities but also our visibility within emerging AI search experiences.
Edith Foley, Digital Director, Fraser Hart
The part most audits miss is the buyer. Weddings and high value purchases are decided differently by different generations, and the people doing the deciding are working through something personal rather than transactional.
We brought the lived experience of the leadership team being married and recently engaged to that question, not just the theory.
Combining how those customers actually make decisions with how the platforms read trust signals to then choose what to recommend is what produced a search and organic visibility report built for this business, rather than a template with their name on it.
The quality of the recommendations gave us confidence to engage Translate Culture further to develop a roadmap for our internal team, which we believe will provide a strong foundation for prioritising our efforts within this space.
Edith Foley, Digital Director, Fraser Hart
Profitable Growth through TikTok Shop and Amazon
MYLA'S MOSS
How we grew market share for an established Shopify brand in the two channels where discovery and higher intent searches now happen.
Authentic Storytelling & Partnership
PLANTMADE
A partnership was formed between our company and Plantmade, a natural wellness brand, to help them expand their presence. The hair growth market is tough due to customer skepticism about regrowing hair after hair loss. Recognizing the need for a holistic approach beyond paid ads, Plantmade and our team collaborated. We used data and cultural insights to create a real-time communication strategy that built trust and boosted revenue. This strategy centered around authentic storytelling and involved various teams within Plantmade, including founder, partnership, retention, social, and creative teams.
Reigniting the Unity Cup for a New Generation
The Unity Cup
The Unity Cup was once a powerful cultural moment for African and Caribbean communities in the UK but after a 20-year hiatus, it had little digital presence, no recent footage, and no engaged audience to retarget. The ask? Turn this legacy event into a viral moment and fill the stands in less than 60 days.
Building Brand Beyond Amazon
Soul Cap
SOUL CAP is a sportswear brand dedicated to making swimming inclusive by providing swim caps designed for people of all hair types. They approached us with a goal to build on their existing success on Amazon and drive growth for their direct-to-consumer (DTC) store. A key challenge was the lack of profitability in their Meta ads, and it was crucial to acquire new customers in a cost-effective manner.
Scaling Profitably To 7 Figures
Myla's Moss
Mylas Moss is a leading seller of fresh, organic seamoss and herbs offering natural health solutions to wellness-conscious consumers. We partnered with Mylas Moss to develop a profitable growth strategy through paid marketing, utilising Google Ads and Meta (Facebook and Instagram) to target their core audience and expand their reach.
Growth strategy
Oja
Oja is an e-grocer for African & Caribbean communities. We partnered with Oja to develop a growth strategy powered by direct marketing and authentic partnerships with hard to reach communities. We improved marketing efficiency by 400%, meaning we are getting four times more for every pound spent on paid marketing.
Business transformation
TRIM-IT
In 2021 mobile barbershop start-up TRIM-IT faced two challenges, re-introducing the brand after 8 months lockdown and having switched a B2B model, they needed to re-educate the barber community into becoming partners. We leveraged Digital PR campaign via popular cultural news pages, Brand partnership with Harry’s and celebrity barber Slider Cuts alongside a well refined paid and organic social campaign. We helped get 30 barbers on the road nationwide, 6 months ahead of schedule - taking TRIM-IT to 7 fig+ revenue.
Performance marketing
AVA ESTELL
Ava Estell came to us in July 2021 after delivering £1.2m in 9 month through social media and ads. Following the release of iOS 14 update they started to face some challenges around scaling. Using our in-house “Measure - Learn - Scale” approach, we were able to deliver a further £7 million in revenue in 9 months. 8 figures in 24 months, puts Ava Estell up there with some of the fastest growing DTC brands in the UK.
