Growth strategy
Oja
Oja is an e-grocer for African & Caribbean communities.
We partnered with Oja to develop a growth strategy powered by direct marketing and authentic partnerships with hard to reach communities.
NHS Trust Partnership
The NHS is the biggest employer of ethnic minorities in the UK. We were able to build a strong offering working with NHS Trusts and Healthcare communities.
Freshers week activation
University can be a daunting experience for many students, especially those who are use to home cooked meals from their culture. A university tour was able to drive awareness amongst national and international students looking for a taste of home.
Supermalt X OJA
Brand partnership campaigns with brands stocked on Oja has driven not only great engagement but activation across socials and direct mail.
We improved marketing efficiency by 400%, meaning we are getting four times more for every pound spent on paid marketing.
Social listening and cultural resonance
Wingstop UK
Building a listening stack that tells a culturally fluent team which conversations are worth entering, and where to put the budget.
Profitable Growth through TikTok Shop and Amazon
MYLA'S MOSS
How we grew market share for an established Shopify brand in the two channels where discovery and higher intent searches now happen.
Organic search and AI visibility
Fraser Hart
An audit of organic search and AI search visibility for a national jewellery retailer, which became a roadmap their in-house team now owns.
SEO and paid search as one system
SDS London
How separating SEO and paid search by intent, rather than running them side by side, added six figures to online revenue.
Authentic Storytelling & Partnership
PLANTMADE
A partnership was formed between our company and Plantmade, a natural wellness brand, to help them expand their presence. The hair growth market is tough due to customer skepticism about regrowing hair after hair loss. Recognizing the need for a holistic approach beyond paid ads, Plantmade and our team collaborated. We used data and cultural insights to create a real-time communication strategy that built trust and boosted revenue. This strategy centered around authentic storytelling and involved various teams within Plantmade, including founder, partnership, retention, social, and creative teams.
Reigniting the Unity Cup for a New Generation
The Unity Cup
The Unity Cup was once a powerful cultural moment for African and Caribbean communities in the UK but after a 20-year hiatus, it had little digital presence, no recent footage, and no engaged audience to retarget. The ask? Turn this legacy event into a viral moment and fill the stands in less than 60 days.
Building Brand Beyond Amazon
Soul Cap
SOUL CAP is a sportswear brand dedicated to making swimming inclusive by providing swim caps designed for people of all hair types. They approached us with a goal to build on their existing success on Amazon and drive growth for their direct-to-consumer (DTC) store. A key challenge was the lack of profitability in their Meta ads, and it was crucial to acquire new customers in a cost-effective manner.
Scaling Profitably To 7 Figures
Myla's Moss
Mylas Moss is a leading seller of fresh, organic seamoss and herbs offering natural health solutions to wellness-conscious consumers. We partnered with Mylas Moss to develop a profitable growth strategy through paid marketing, utilising Google Ads and Meta (Facebook and Instagram) to target their core audience and expand their reach.
Business transformation
TRIM-IT
In 2021 mobile barbershop start-up TRIM-IT faced two challenges, re-introducing the brand after 8 months lockdown and having switched a B2B model, they needed to re-educate the barber community into becoming partners. We leveraged Digital PR campaign via popular cultural news pages, Brand partnership with Harry’s and celebrity barber Slider Cuts alongside a well refined paid and organic social campaign. We helped get 30 barbers on the road nationwide, 6 months ahead of schedule - taking TRIM-IT to 7 fig+ revenue.
Performance marketing
AVA ESTELL
Ava Estell came to us in July 2021 after delivering £1.2m in 9 month through social media and ads. Following the release of iOS 14 update they started to face some challenges around scaling. Using our in-house “Measure - Learn - Scale” approach, we were able to deliver a further £7 million in revenue in 9 months. 8 figures in 24 months, puts Ava Estell up there with some of the fastest growing DTC brands in the UK.
