Your agency is right: you need more creative. But figuring out what works inside your ad account is the expensive way to do it.
We pre-test every creative organically first, with UGC creators and our network of pages, so by the time it hits your ad account it is already likely to drive profit.
Organic test boardUGC creators + page network · £0 ad spend
TO ADSHook A: held attention, high saves and shares
ITERATEHook B: strong start, drop-off midway
DROPHook C: scrolled past, no response
The ruleOnly creative that proves itself with real audiences gets ad spend.
Trusted by established and household brands
Why Meta ads stall
More creative is right. Testing it with ad spend is the expensive part.
"Creative does all the targeting" is true. So agencies ask for more creative, launch it into the ad account and pay to find out what works. Meanwhile organic, the cheapest testing ground there is, goes unused.
01
Paying to learn
Every untested creative in your ad account is budget spent on finding out, not on selling.
02
No organic signal
Without organic testing there is no free read on what your audience actually responds to.
03
Paid and organic in silos
Different teams, different briefs, no shared learning. Both cost more than they should.
Planned a season ahead
Your peaks, not the retail calendar's.
Generic calendars miss what makes your brand sell. We use your store data to map the seasonality unique to your brand, then shoot three months ahead so creative is pre-tested and ready before demand arrives.
01
Your store data
We pull your order history to find your real peaks, dips and product moments, not just Black Friday and Christmas.
02
Shoots 3 months ahead
Each season is shot a quarter in advance, leaving time to pre-test on organic before the peak hits.
03
Hundreds of B-roll clips
Every shoot builds a library of hundreds of B-roll clips, so new hooks and edits never wait on a new shoot.
3 months outShoot the season
2 months outPre-test on organic
1 month outWinners into the ad account
Your peakScale proven creative
Who we are
We said it at Meta HQ in 2023.
Our work with Ava Estell was published by Meta as the biggest brand uplift in its category. Off the back of that result, Translate Culture became the first agency to host an event at Meta HQ in 2023.
The topic: why paid ads need to work closer with organic to deliver profitable growth for brands.
Pre-tested creative is that idea, put to work for brands every week.
Masibu ManimaManaging Director, Translate Culture
What you get
Proven creative, every month.
Keep your current media buyer or agency. We hand them creative that has already earned its place.
Research and creative strategyBuying triggers, audiences and the angles we test first.
Tested organically before adsEvery creative goes out through UGC creators and our network of pages first.
Pre-tested creatives ready for adsThe winners, cut and sized for Meta and TikTok placements.
Seasonal shoots, 3 months aheadPlanned around the seasonality in your own store data.
Hundreds of B-roll clipsA growing library to cut new hooks and edits from, any time.
Monthly creative reportWhat won on organic, how it performed in ads, and what we make next.
Results
Less wasted spend. More winners.
Case study
Myla's Moss
Every month we produce 48 creatives for Myla's Moss and pre-test them all on organic. Only the 12 that prove themselves make it into the ad account.
The result: a cost per purchase 34% lower than similar brands, without paying to test the other 36.
34%Lower cost per purchase vs peers
£12.38Cost per purchase vs £18.86 peer median
Source: Meta Ads Manager peer comparison against 402 similar ad sets in Vitamins/Wellness, 23 Sep to 2 Oct 2026.
Every month
48
Creatives produced and pre-tested on organic
12
Make it into the ad account
36 cut on organic. No ad spend wasted finding that out.
Case study · Published by Meta
Ava Estell
Our campaign for Ava Estell was published on Meta's own website as the biggest brand uplift in its category.
That result is what led Meta to open its doors for our event at Meta HQ.
1We look at your ad account and the creative you are running now.
2We show you where ad spend is going on testing that organic could do for free.
3If we are a fit, we explain what working together looks like. If not, we say so.
Creative strategy call30 min · Google Meet
Questions, answered.
Why test on organic instead of in the ad account?
Because testing in ads means paying to learn. Testing organically with UGC creators and our network of pages gives us real audience signal at no media cost, so your ad budget goes on scaling creative that has already shown it lands.
How do you plan for our busy seasons?
We use your store data to find the peaks unique to your brand, then shoot three months ahead. That leaves time to pre-test on organic, so proven creative is in your ad account before demand arrives.
Do we need our own following?
No. Social media has become interest media. Platforms now show content based on what people are interested in, not who they follow, so a post can reach hundreds of thousands of views from a very small following. That is why we test through UGC creators and our network of pages.
Do we need to replace our media buyer or agency?
No. We hand pre-tested creative to your existing team, or run the ads ourselves if you prefer.
How much does it cost?
From £3,000 a month or 2% of your ad spend, whichever is higher. Talent fees and shoot costs are charged separately. We confirm the exact scope on the call.
Who owns the creative?
You do. You own any content once its invoice has been paid in full.
